How much does it cost to do PERM advertising?
We get this question a lot. It’s usually asked by foreign workers who are in talks with their employer about obtaining a Green Card (also known as Permanent Residence) through the PERM Labor Certification process.
The employer wants to know the attorney’s fees, and the PERM advertising cost, before they can commit to sponsoring the worker.
The answer is: Newspapers price ads per line.
This isn’t always what a worker needs to hear, as they and the employer are looking for a range.
That said, if the ad is short but still conforms to PERM advertising guidelines, the PERM advertising cost can be expected to fall in the range of $1000 – $3000. The latter is if the ad is in a very expensive Metropolitan Area in a newspaper that doesn’t have regional editions.
Take for example San Jose,California. It’s “Silicon Valley“. And when Bay Area News Group (BANG) took over the rights for pricing all papers in the entire Bay Area, they have a sort of “lock” (otherwise known as a Monopoly) on pricing the most lucrative jobs market in the US, the tech sector.
And their pricing reflects it. This is where you’ll see $2000-3000 newspaper ads even for job descriptions using short text.
Great newspapers offer “advertising rate cards”, they show per line how much your ad should cost per line!
If we have the rate card for a given paper we can share it with you.
But in Orange County, you can use LA Times Orange County Edition and your PERM Advertising Cost is quite low, often under $700 or even $500.
The best way to answer the question is to of course use the job description worked out by the Attorney and the Employer. We can then jump in and help abbreviate various words to drive down the PERM Advertising cost.
Our job is to help the foreign worker and the employer save money on the PERM advertising cost, and to help the Attorney save time and effort in terms of lowering their accounting overhead,and keeping their staff focused on paralegal and legal assistant duties, -which have very little to do with chasing media outlets around for ad prices, proofs, and tear sheets.
If you need a quick way to get a estimate of PERM advertising cost, feel free to use our Quote Request Form below, or open up a Chat by clicking on the Blue icon to your right.